Safe & Sober: Road Safety Campaign
This campaign was born out of collaboration with JCI Tobago who executes the project during their Carnival season. The aim of this project is to produce a national holistic road safety campaign geared towards reducing the number of road fatalities, accidents, and instances of unprotected sex amongst party-goers.
As such, the campaign takes a two-fold approach to target different demographics across the Barbadian community:
For more information, contact us at: [email protected]
2024 Objectives:
As such, the campaign takes a two-fold approach to target different demographics across the Barbadian community:
- Safe Zones - promotes safe drinking, safe driving, safe sex practices and designated drivers
- Social Media Campaign - shares online tips on road safety and educates persons on safe habits for the Crop Over season. Additionally, the material will educate the public on the psychological and physical effects of alcohol use/abuse.
For more information, contact us at: [email protected]
2024 Objectives:
- To educate motorists and pedestrians of the dangers of reckless driving
- To promote the importance of safe habits such as safe sex, designated drivers and responsible drinking
- To ensure that party-goers sober up before departing venues and are capable of safely driving
Sponsors
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Bronze Sponsor |
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